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Joint Barking: FORUM acquires Germany´s leading lifestyle portal for dog fans

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Published: Wednesday, 19 July 2017 14:52

"Der Hund" - the oldest German magazine for committed dog lovers and breeders (published by FZS) - is growing: The FZS drives the digital expansion of its brands with the acqusition of "stadthunde.com". Showing around 100,000 visits a month and more than 51,000 Facebook fans, the website is one of the most popular portals of the German dog fan community.

By this acquisition, the publishing house FZS ("www.derhund.de", "www.diehundeschulen.de") becomes Germany´s digital market leader in the special-interest segment "dogs". "Christian Köhler and Florian Hellberg have developed a premium forum that delivers high-quality content and also shows an impressive range, an active, large community and a high visibility," says FZS managing director Rosina Jennissen. "Together with "derhund.de" and "diehundeschulen.de", we now have an enormous reach and can offer even more services and added value for our readers and business partners."

By "stadthunde.com", the FZS has not only taken over a successful portal but also the "head behind": Founder Christian Köhler will become head of brand "Der Hund". "I look forward to working together", comments managing director Rosina Jennissen. "Christian Köhler is a very passionate dog fan and also a proven professional in SEO and online marketing. Together, we will continue to drive our digital growth path and tap new business models - for "Der Hund" as well as for our other established magazine brands." "We are very pleased that stadthunde.com is now part of the FZS," Christian Köhler says. "With a combined range but different positioning we will be able to reach our readers even better. We have developed some promising ideas which will be realized now. "

Partners in success: FZS managing director Rosina Jennisssen and "stadthunde.com" founder Christian Köhler