Press

The professional publishing house FORUM VERLAG HERKERT GMBH (FVHG) provides the best e-mail marketing among all German speaking publishers. This is the result of a recent study by the consulting company "Absolit Dr. Schwarz Consulting ". The aim of the analysis was to quantify the newsletter and e-mail marketing activities of the most important German companies. To this end, 3,056 companies were analyzed. Criteria were, among other things, legal certainty, user-friendliness, content quality, and design. 

Among all participants from all branches in the benchmark, the FVHG reaches rank 128. As a result, the subsidiary of FORUM MEDIA GROUP ranks first in the "Publishing & Media" category -  before other renowned competitors.

"I see this rank as an acknowledgement of the sustainable development of our e-mail marketing," says Dr. Gerd Lang, head of e-promotion at FVHG. "This is the result of numerous optimizations in detail, which demonstrate a positive effect on the overall result. I am especially pleased that we were able to achieve an almost optimal rating in the category "legal certainty" with 92 percent. Compliance with data protection and benefit for our customers are the first priorities in all our e-mail activities."